Jake Mavity began his career working as an editor. And through editing, he honed his storytelling skills. As a director, he makes atmospheric films – sometimes stylistic and sometimes poignant but always beautiful. Mavity likes the creative to dictate the technique. He’s used non-actors, stop-frame animation, moving sets, even 5 smartphones rigged together to deliver the film he wants. Recent spots include stunning work for McDonald’s along with Google, Volkswagen, Vodafone and Co-op.